Hair Needs | Volume and Strength

Why are volume and strength so important?

Volume and strength of the hair are essential to maintain healthy hair, full of vitality and beauty.

Strong and voluminous hair appears to be healthier, less weak and less susceptible to falling. Also, nice volume gives greater thickness and structure, improving general appearence of the hair and facilitating daily management.

AMI

Maximum volume with AMI

Why does AMI reinforces your hair?
AMI nourishes and hydrates without weigh down, restoring the natural elasticity of the hair and giving it a full and volominous look. Hyperfermented rice water reinforces hair fiber, enhancing its resistence and thickness.

Problems it fights

Dry, dull and devoid of density hair.
Tendency to flatten.

How to properly apply it
After shampooing your hair, apply AMI on lengths and ends, excluding the roots. Leave on for 5-10 minutes and rinse abund. For a better result, use daily.

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MIDORI

MIDORI rreinforces your hair fiber

Why does MIDORI reinforces your hair?
MIDORI gently hydrates and reinforces hair fiber, improving the natural thickness of the hair. thanks to hyperfermented rice water, it purifies the scalp and prepares you hair for a better lightness and thickness.

Problems it fights

Flat, without volume and with no vitality hair.
Tendency to break easily.

How to properly apply it
Apply a small amount of MIDORI on wet hair, gently massaging the scalp. Rinse abundantly and, if needed, repeat the application for a deeper action.

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YUMI

Strength and resistance thanks to YUMI

Why does YUMI reinforces your hair?
YUMI reinforces the hair structure, stimulates scalp circulation and gives thickness and resistance to the hair from the very beginning. Its restructuring action favors thicker and more voluminous hair.

Problems it fights

Thin, weak and without volume hair.
Roots that can't maintain structure.

How to properly apply it
Distribute a few drops directly on the scalp and gently massage to stimulate microcirculation. Continue with the styling to ennhance the natural volume of the hair.

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NYU

No more brittle ends with NYU

Why does NYU reinforces your hair?
The light formula of NYU, designed mainly for thin or normal hair, gives thickness and strength without weighing it down. The detangling milk creates a protective film which reinforces the hair and makes it more volominous and resistant.

Problems it fights

Flat look.
Thin lengths and that break easily.
Weaker and prone to breaking hair.

How to properly apply it
Distribute the product from the lengths to the neds, gently massaging to obtain a strengthening and volumizing effect. Comb and proceed with the styling for a fuller and thicker look.

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